The Other Half
Transforming the public perspective towards beer, and targeting it as a viable alternative to wine. This required a sophisticated look and feel, while bring flavour matching to the forefront.
Development stages included a naming process, letterpress development, and even hand making paint from paprika.
Other Half eludes to both the ‘other half’ of the meal, and to your ‘other half’ who you will share it with.
Final packaging design – with the four different beer types with emphasis on flavours.